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Brand Management: A Theoretical and Practical Approach
Rik Riezebos
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Brand Management: A Theoretical and Practical Approach
Rik Riezebos
This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.
352 pages, illustrations, indexes
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 9. september 2002 |
ISBN13 | 9780273655053 |
Forlag | Pearson Education Limited |
Antal sider | 352 |
Mål | 189 × 247 × 19 mm · 654 g |
Se alt med Rik Riezebos ( f.eks. Paperback Bog )