Fortæl dine venner om denne vare:
Beyond Traditional Marketing: Innovations in Marketing Practice - IMD Executive Development Series
Kashani, Kamran (IMD)
Tilføj til din iMusic ønskeseddel
Eller
Beyond Traditional Marketing: Innovations in Marketing Practice - IMD Executive Development Series
Kashani, Kamran (IMD)
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
324 pages, Illustrations
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 8. april 2005 |
ISBN13 | 9780470011461 |
Forlag | John Wiley & Sons Inc |
Antal sider | 328 |
Mål | 174 × 210 × 18 mm · 510 g |
Se alt med Kashani, Kamran (IMD) ( f.eks. Paperback Bog )