Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management - Mitterfellner, Olga (London College of Fashion, UK) - Bøger - Taylor & Francis Ltd - 9781138323094 - 14. november 2019
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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1. udgave

Mitterfellner, Olga (London College of Fashion, UK)

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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1. udgave

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.


196 pages, 22 Line drawings, black and white; 32 Halftones, black and white; 7 Tables, black and whi

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet Storbritannien, 14. november 2019
ISBN13 9781138323094
Forlag Taylor & Francis Ltd
Antal sider 214
Mål 153 × 230 × 13 mm   ·   346 g
Sprog Engelsk  

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