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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition 3rd edition
John Davis
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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition 3rd edition
John Davis
Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.
390 pages, 45 Illustrations, black and white; 25 Tables, black and white
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 19. december 2017 |
| ISBN13 | 9781501515767 |
| Forlag | De Gruyter |
| Antal sider | 390 |
| Mål | 171 × 241 × 24 mm · 621 g |
| Sprog | Engelsk |
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