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The Oxford Handbook of Music and Advertising - Oxford Handbooks
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The Oxford Handbook of Music and Advertising - Oxford Handbooks
This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.
864 pages, 64 illustrations; 21 tables
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 12. april 2021 |
| ISBN13 | 9780190691240 |
| Forlag | Oxford University Press Inc |
| Antal sider | 960 |
| Mål | 256 × 186 × 66 mm · 1,73 kg |
| Klipper/redaktør | Deaville, James (Professor of Musicology, Professor of Musicology, Carleton University) |
| Klipper/redaktør | Rodman, Ron (Professor of Music Theory, Professor of Music Theory, Carleton College) |
| Klipper/redaktør | Tan, Siu-Lan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College) |
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