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Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America
Han, Hahrie (Associate Professor of Political Science, Associate Professor of Political Science, Wellesley College)
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Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America
Han, Hahrie (Associate Professor of Political Science, Associate Professor of Political Science, Wellesley College)
Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money - they are about boots onthe ground and cultivating leaders.
272 pages
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 29. januar 2015 |
ISBN13 | 9780199394609 |
Forlag | Oxford University Press Inc |
Antal sider | 272 |
Mål | 158 × 236 × 21 mm · 366 g |
Sprog | Engelsk |
Medvirkende | Jeremy Bird |
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