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The Superpromoter: the Power of Enthusiasm
Rijn Vogelaar
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The Superpromoter: the Power of Enthusiasm
Rijn Vogelaar
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
240 pages, 16 figures
Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
Udgivet | 26. november 2010 |
ISBN13 | 9780230285095 |
Forlag | Palgrave Macmillan |
Antal sider | 240 |
Mål | 163 × 244 × 20 mm · 498 g |