The Superpromoter: the Power of Enthusiasm - Rijn Vogelaar - Bøger - Palgrave Macmillan - 9780230285095 - 26. november 2010
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The Superpromoter: the Power of Enthusiasm

Rijn Vogelaar

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The Superpromoter: the Power of Enthusiasm

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.


240 pages, 16 figures

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 26. november 2010
ISBN13 9780230285095
Forlag Palgrave Macmillan
Antal sider 240
Mål 163 × 244 × 20 mm   ·   498 g

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