The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference - Claes Fornell - Bøger - Palgrave Macmillan - 9780230604063 - 25. november 2008
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

Claes Fornell

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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars.


256 pages, Illustrations

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 25. november 2008
Oprindeligt udgivet 2009
ISBN13 9780230604063
Forlag Palgrave Macmillan
Antal sider 256
Mål 147 × 224 × 18 mm   ·   299 g
Sprog Engelsk