Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations - Charles Marsh - Bøger - Taylor & Francis Ltd - 9780415626002 - 16. oktober 2012
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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1. udgave

Charles Marsh

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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1. udgave

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.


196 pages

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 16. oktober 2012
ISBN13 9780415626002
Forlag Taylor & Francis Ltd
Antal sider 208
Mål 153 × 233 × 16 mm   ·   412 g
Sprog Engelsk  

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