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Answering the Ultimate Question: How Net Promoter Can Transform Your Business
Richard Owen
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Answering the Ultimate Question: How Net Promoter Can Transform Your Business
Richard Owen
"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.
320 pages, Illustrations
Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
Udgivet | 5. december 2008 |
ISBN13 | 9780470260692 |
Forlag | John Wiley & Sons Inc |
Antal sider | 320 |
Mål | 160 × 236 × 29 mm · 522 g |
Sprog | Engelsk |
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