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Principles and Practice of Marketing 3 Revised edition
Jim Blythe
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Principles and Practice of Marketing 3 Revised edition
Jim Blythe
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
800 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 19. november 2013 |
| ISBN13 | 9781446274002 |
| Forlag | Sage Publications Ltd |
| Antal sider | 800 |
| Mål | 197 × 265 × 31 mm · 1,89 kg |
