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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Bikramjit Rishi
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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Bikramjit Rishi
Marc Notes: Includes bibliographical references and index.; This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company--; Provided by publisher.
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 28. februar 2015 |
| ISBN13 | 9781466681392 |
| Forlag | Business Science Reference |
| Antal sider | 412 |
| Mål | 178 × 254 × 24 mm · 929 g |
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