This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

black & white illustrations

Medie	Bøger Paperback Bog (Bog med blødt omslag og limet ryg)
Udgivet	12. februar 2014
ISBN13	9781603866361
Forlag	Merchant Books
Antal sider	88
Mål	154 × 230 × 6 mm · 152 g
Sprog	Engelsk