You have a blog, you need a strategy

Marketing on the web has evolved from the days of simple websites and e-mail communications to a completely interactive experience for prospects and customers. Not only is it important to attract visitors to your site, but providing valuable information on a regular basis is a goal of many entrepreneurs and web-based businesses. Even offline businesses are learning about the value of having an online presence, and establishing a website or blog is a part of this process. This eBook identifies the critical components of blogging, and how a simple blog can help you launch your business marketing program. Internet marketing is becoming easier and more efficient with free and low-cost tools readily available, and setting up a blog is one of the easiest ways to get started.