Measures for Innovating Business Models: An Empirical Study of German SMEs - BestMasters 2014 edition

Oana Buliga

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Measures for Innovating Business Models: An Empirical Study of German SMEs - BestMasters 2014 edition

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models.

74 pages, 26 black & white illustrations, 7 black & white tables, biography

Medie	Bøger Paperback Bog (Bog med blødt omslag og limet ryg)
Udgivet	9. april 2014
ISBN13	9783658055349
Forlag	Springer
Antal sider	74
Mål	148 × 210 × 6 mm · 127 g
Sprog	Engelsk

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