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The Export Marketing of T-shirts in Tirupur: a Study on Problems, Procedures and Prospects
Dhanalakshmi M.
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The Export Marketing of T-shirts in Tirupur: a Study on Problems, Procedures and Prospects
Dhanalakshmi M.
This book examines the export marketing of T-shirts in one of the major garment export centres in India, namely, Tirupur (Tamil Nadu). It is a well-acknowledged fact that the knit-wear industry in India accounts for the major share of the country?s total textile exports. Also, from the international perspective, the Indian knitwear products are now being sold to almost every country in the world. The Indian knitting industry has been able to win all the sophisticated world markets including the European Union, America, Canada and Japan. It is in this connection, the book examines the problems, procedure and prospects of the T-Shirts exports from Tirupur.
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 14. november 2013 |
ISBN13 | 9783659489662 |
Forlag | LAP LAMBERT Academic Publishing |
Antal sider | 68 |
Mål | 150 × 4 × 226 mm · 113 g |
Sprog | Engelsk |