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An Exploratory Study of Men's Interpretation and Choices of Male Looks
Ou Zhang
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An Exploratory Study of Men's Interpretation and Choices of Male Looks
Ou Zhang
Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 20. februar 2008 |
| ISBN13 | 9783836466295 |
| Forlag | VDM Verlag Dr. Mueller e.K. |
| Antal sider | 64 |
| Mål | 117 g |
| Sprog | Engelsk |
Se alt med Ou Zhang ( f.eks. Paperback Bog )