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Strategic Business Development Report for Jewellery Retail Industry: Strategic Recommendations for a Jeweller in Macau
Wai Heng Sam
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Strategic Business Development Report for Jewellery Retail Industry: Strategic Recommendations for a Jeweller in Macau
Wai Heng Sam
Macau's luxury retail industry has been growing at a fast pace over the last five years with major opportunities for tourism and gaming created by the Chinese Government, resulting in the increase of economic growth and a rising desire for luxury products. In just 10 years' time, the retail sales volume in Macau has risen by 386% from MOP4.59 billion in 2000 to MOP22.34 billion in 2009, in which the luxury sector "watches and jewellery" took the largest share of 23%. This research provides strategic business development recommendations to a jeweller in Macau. The recommended strategies were based on the external industry analysis and the internal company analysis, under the discipline of strategic management, to generate a new strategic direction for the company. This report should be useful to managers in strategic management field, or anyone else who is interested in the luxury retail business.
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 26. august 2011 |
ISBN13 | 9783845429236 |
Forlag | LAP LAMBERT Academic Publishing |
Antal sider | 84 |
Mål | 150 × 5 × 226 mm · 136 g |
Sprog | Engelsk |
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