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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies Reprint edition
Tony Wilson
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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies Reprint edition
Tony Wilson
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
168 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 3. september 2013 |
| ISBN13 | 9780415860895 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 182 |
| Mål | 249 g |
| Sprog | Engelsk |
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