Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies - Tony Wilson - Bøger - Taylor & Francis Ltd - 9780415875974 - 21. oktober 2010
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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies 1. udgave

Tony Wilson

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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies 1. udgave

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

182 pages, black & white illustrations

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 21. oktober 2010
ISBN13 9780415875974
Forlag Taylor & Francis Ltd
Antal sider 168
Mål 159 × 231 × 17 mm   ·   428 g
Sprog Engelsk  
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